For as long as I can remember, social media has been a part of my life. I was just a kid when my mom set up my Facebook and I followed all of my friends. A few years later I joined snapchat and twitter. They are just what my generation lives and breathes. One of the reasons I chose the topic that I chose for this blog was because of twitter accounts like Wendy's. There is something brilliant about how well they have incorporated millennial and gen-z into their brand through the use of social media, especially Twitter. It's constant "beef" with other burger chains, self-aware humor and snark are what draws many consumers into what is essentially a constant advertisement machine. Simply put, Wendy's Twitter account is brilliant.
Wendy's Twitter account often goes after its main competitors, such as Burger King and McDonalds, especially when egged on by other twitter users. The account will highlight the other restaurant's shortcomings, such as McDonald's well-known issues with ice cream machine, or the lack of online following for brands like Carl's Jr. Despite these attacks, the company and brand do not seem overly combative or aggressive. In fact, the general way that the Wendy's twitter account can is perceived is as funny, snarky and endearing, as can be seen by the high number of likes and retweets for the account.
Yes! I love reading Wendy's twitter posts! They always come up with the most clever comebacks. I agree that they are changing the future of advertising, especially with this generation that is attached to social media and humor.
ReplyDeleteIt really encapsulates the way this generation approaches social media perfectly. Whoever runs their account is brilliant.
DeleteI live for Wendy's Twitter posts as well as other ones just like it. Their use of humor fueled by comebacks is so entertaining to see. I love how they have banter with their competitors on social media platforms as well.
ReplyDeleteSame! It's all in good fun and makes both companies interacting look friendly while still positioning Wendy's as a better fast food place.
DeleteI always loved how Wendy's sassy social media presence managed to get much exposure from their Twitter activity. Because it is covered by so many people like Alonzo Lerone on YouTube, it has become a source of entertainment for the customers. Whoever is managing their Twitter account is not getting paid enough.
ReplyDeleteIt's really interesting seeing people give a fast-food marketing campaign even more exposure for free. Goes to show you how smart whoever runs the Wendy's account is.
DeleteI love Wendy's approach. So many companies just talk about their products and benefits. So boring. They forget the social part of social media - show a little personality. The brands you highlight on your blog - they have personality!
ReplyDeleteCompletely agreed! I'm all for companies getting closer to their customers and having some fun while doing so.
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